PC hardware manufacturer MSI announces a strategic partnership with WANYOO eSports, a Chinese cybercafe chain, and NVIDIA to enter the Southeast Asian esports cybercafe market.

(Press Release) Global AI PC and leading gaming brand MSI has announced a strategic partnership with WANYOO eSports, one of China’s largest cybercafe chains, and GPU giant NVIDIA to enter the Southeast Asian esports cybercafe market. Together, they have launched the MSI x WANYOO eSports flagship store, located on the second floor of Singapore’s iconic shopping destination, Orchard Gateway. The flagship store will officially open on Friday, December 20, marking the first milestone in this tripartite collaboration.

Sam Chern, MSI Vice President of Marketing, remarked, “This collaboration signifies a pivotal milestone in the global esports industry. By integrating MSI’s high-performance hardware, WANYOO eSports’s extensive service network, and NVIDIA’s cutting-edge technology, this partnership will drive growth in Southeast Asia’s burgeoning esports market. Additionally, the establishment of the flagship store will elevate the cybercafe industry by setting new standards for high-quality equipment and innovative services. Furthermore, this partnership demonstrates MSI’s capability to deeply integrate into the esports ecosystem as a multinational brand, laying a strong foundation for future market expansion.”

The flagship store is equipped with MSI’s premium lineup of gaming hardware, including Titan, Vector, and Stealth series laptops, Power by MSI desktops with GeForce RTX 40-series GPUs, and MPG 271QRX QD-OLED displays, along with gaming peripherals such as the VERSA 300 series gaming mouse and STRIKE 600 SILENT keyboard. This setup ensures seamless gaming performance and a fully immersive visual experience for players.

WANYOO eSports complements the flagship store with its signature high-quality services, offering a comfortable gaming environment and a social hub for players, further enhancing the gaming experience. The grand opening event will take place on December 20 at 2:00 PM, featuring a ribbon-cutting ceremony, insights from industry experts, and an exhilarating BO3 Valorant in-store competition, giving players a firsthand taste of the excitement esports has to offer.

This collaboration between MSI, WANYOO eSports, and NVIDIA exemplifies the synergy between hardware, services, and technology, setting a new standard for cooperation in the esports industry. Together, the three companies aim to advance the Southeast Asian cybercafe market, delivering an elevated gaming experience to players worldwide.